Protecting your privacy
At The Grocery Delivery Co, you can trust us to deliver the best products for great value. And we want you to feel just as confident in us knowing we keep all your personal information safe and secure. We’re committed to protecting your privacy, which is why we made this policy – to explain how we may collect and use your personal information, and why this makes your life easier (trust us, it does!)

Why do we collect information?
It’s simple. We collect information from our customers to help us deliver and continually improve the service we offer. That means when you shop with The Grocery Delivery Co, and/or apply for a Bonus Card, or use any of our services, we may collect personal information about you.

How do we use your information?
That’s a big question. We use your information in a number of different ways — and it all depends on the information. However, without your information, we won’t be able to offer all our fantastic services, such as deliver your shopping to your door, or provide you with our latest offers and updates (unless you’ve opted out of receiving marketing, of course). All the information we collect from you is used by us, or a trusted third-party processor acting on our behalf. Check out the tables below to see what we do, and why we do it.

What information may we collect?

Why do we collect it?

Your name, age and gender

To help us verify your identity and personalise your The Grocery Delivery Co experience
To provide essential fraud prevention and detection
Your home address

To assist our helpful home delivery drivers know where to find you
To pinpoint your nearest The Grocery Delivery Co store, and find out which store(s) deliver to your address out which store(s) deliver to your address
To make sure you’re in the loop about all our fantastic features, products, services, events, promotions and special offers, through the power of direct mail
To help us find you when we respond to you by post
To send you a Bonus Card and any replacements (don’t worry, all your savings are stored safely on our system)
To deliver money-off coupons, prize draw wins
To send samples to our favourite bloggers and influencers
To ensure you don’t receive any more direct marketing mail by post if you have unsubscribed from this service
Your email address

To help you register for a Bonus Card that’s bursting with benefits and/or an online shopping account
To give you a new password for your accounts
To make it easy for you to view and customise your contact information
To make sure you’re in the loop about all our fantastic features, products, services, events, promotions and special offers, through the power of email and social media adverts
To send you order acknowledgement, amendment and completion emails when ordering our products online, for a handy reference
To ask whether you would like to review a purchase and help our products be the best they can be
To record your emails and keep track of any issues or concerns you may have. This helps us to continually improve our services
To ensure you don’t receive any more marketing emails if you have unsubscribed from this service
Your telephone number (including home and/or mobile numbers)

To get in touch with you if there’s a query regarding your order, and make sure our service is spot on
To send you SMS confirmations to help you track your order, while ordering online
To make sure you’re in the loop about all our fantastic features, products, services, events, promotions and special offers, through the power of SMS
To ensure you don’t receive SMS marketing messages if you have unsubscribed from this service
Your contact history (including telephone call recordings and feedback)

To ensure we always provide the best customer service and for training purposes
To enable us to fully investigate any concerns you raise
To log any questions or issues and inform the relevant stores to give you a helping hand
To provide gestures of goodwill to customers (e.g. flowers)
Your phone or laptop (including your IP address, device type and, if you consent to sharing it with us, your location data)

To make sure our website is continually improving, and set useful default options for you
To make your online The Grocery Delivery Co experience slicker, and tailor your journey around the website
To provide essential protection against fraud, and meet our legal obligations about looking after your data
Your purchase history and saved items

To perform our contract with you – because if you can’t put stuff in a basket, you can’t buy it!
To record your purchase history and create a list of your favourite items, making your shopping experience quicker and easier every time you shop
To understand your shopping habits, give you more of the things you love, and help us stay ahead of the competition
To help us comply with the law
Your payment information

To let you order products from the checkout, using PayPal and card payments, including debit, credit and Bonus Card. We’ll take care of the rest
Your My Account (on The Grocery Delivery or your My Bonus Card account

To help you access the My Account section and update your details, to keep things running smoothly
To help you add your payment information and process orders, quickly and securely
To let you select a theme and contact The Grocery Delivery Co regarding your shopping experience – this allows us to deal with your queries quickly
To provide testing using your information, which helps us tailor what versions of the website you see and personalise your experience (that’s right, you’re making The Grocery Delivery Co better all the time, without even realising!)
To keep you updated on your offers and rewards available to you through your Bonus Card
So you can always view your savings balance ensuring you know how much you can add to your basket without breaking your budget
Your social media accounts (when you link your Twitter or Facebook accounts to us)

To let you log in to our website even quicker and easier than before
To make sure you’re in the loop about all our fantastic features, products, services, events, promotions and special offers, through the power of social media
Your in-store transactions

To log your home delivery details, and help our drivers find your shopping – and you!
To give you printed copy of transaction information, and allow you to return items without any fuss
To understand your shopping habits, give you more of the things you love, and help us stay ahead of the competition
To help us crunch the numbers and see which stores are doing best
To help us comply with the law
Your in-store experiences (including CCTV)

To identify issues in store and improve our customer experiences
To obtain evidence of accidents and injuries in store, and resolve issues efficiently (luckily this doesn’t happen too often)
To help prevent theft or any other criminal activity
Your responses to surveys, promotions and competitions

To perform our contract with you – because hey, if we can’t use your entry, you can’t win!
The law allows us to collect and use the information set out above for a number of reasons, including:

With your consent
To perform our contracts with you, such as to deliver your shopping
Legal compliance – sometimes we don’t have a choice, we are legally obliged to collect and share information, for example in relation to fraud or criminal activity
Legitimate interest – where we need to use your data as part of the running of our business to provide our excellent goods and services and we will do this in a way that does not materially impact any of your rights, freedoms or interests, for example the profiling activity we refer to below.
How long will we hold your data for?
We will keep your personal information whilst you continue to shop and interact with us, for as long as necessary to fulfil the purposes we collected it for. We’re still working hard to get all of our systems aligned but your Bonus Card and/or online shopping account will expire two years after you last shop with us and your information will be archived after the third year. However, we are required by law to keep some data for longer periods than other types and are entitled to hold on to some information where we have a legal right to do so. In general, we will not keep your personal information for longer than seven years after you last shop with us or interact with us before we deleted it and where we don’t need it or are not obliged to keep it, we will delete it before.

It’s easy to opt out
With each marketing communication you receive from The Grocery Delivery Co, you will be given the opportunity to opt-out of receiving future communications, such as post, telephone, SMS and email. But you can choose to opt out at any time, that’s easy too. Simply contact us and we’ll take care of the rest. Just be aware that it may take up to 28 days for all of our systems to be updated.

Creating customer profiles
Whether it’s frozen or fresh, for the food cupboard or fridge, we’ve always got exciting promotions on at The Grocery Delivery Co. But how do we know which offers are for you? Well, to help us form a better, overall understanding of you as a customer, we combine your Bonus Card and online shopping information – to give us a clear view of your shopping habits and bring you the offers and promotions that are most relevant to you.

We call this profiling. And that’s what makes every customer’s The Grocery Delivery Co experience unique – tailored just for them.

Sharing your information
We want to earn and maintain your trust. So as a rule, we do not, and will not, sell any of your personal data to any third party. That includes your personal details, such as your name, address, email address or credit card information.

However, we may share your data with the following categories of companies, as an essential part of being able to provide our services to you:

Companies that do things to run our websites, our till systems and to get your purchases to you, such as the IT companies who support our systems, payment service providers, delivery scheduling companies and the systems that support our customer services teams
Professional service providers, such as marketing agencies, advertising partners and other advisors and agents, who help us run our business, undertake market research and gather product reviews
Our security contractors, credit reference agencies, law enforcement, fraud prevention and crime reduction agencies, so we can help tackle fraud and criminal activity. We may also receive information from these bodies and use it to keep our customers and employees safe online and in store
Companies approved by you, such as social media sites (if you choose to link your accounts to us)
We may provide third parties with aggregated but anonymised information and analytics about our customers. But before we do, we’ll make sure that it does not identify you.

We may also be required to disclose your personal data to the police or other enforcement, regulatory or Government body upon a valid request to do so. These requests are assessed on a case-by-case basis and we’ll always take your privacy into consideration before sharing.

Protecting your data outside the EEA
Sometimes, in order to fulfil your order, process your payment details or provide support services, we’ll need to share your personal data with third parties and suppliers outside the European Economic Area – such as Australia or the USA.

But, if we do this, don’t worry. We have procedures in place to ensure your data receives the same standard of protection it gets inside the EEA. For example, our contracts with third parties stipulate the standards they must follow at all times.

This means any transfer of your personal data will follow applicable laws, and we’ll treat the information under the guiding principles of this Privacy Policy.

Meet our affiliate websites
When it comes to delivering the best products for great value, we can’t do it all on our own.

That’s why we’ve partnered with various trusted third-party companies to provide goods and services to you. These goods and services can be accessed through links on our website to the third-party company’s microsite – a website which is owned and operated by the company, but is The Grocery Delivery Co branded or co-branded with the relevant affiliate.

The main thing you need to know is that although some of these microsites may contain The Grocery Delivery in their address, these microsites are not owned or operated by The Grocery Delivery Co. They are governed by their own terms and conditions and privacy policies, so it’s definitely worth having a read of their policies too, to see how your information may be used.

If you have any queries or concerns regarding these microsites, please contact the relevant third party, as detailed in their privacy policy, and they’ll be happy to help you.

Preventing fraud
There’s only one The Grocery Delivery Co Foods. All emails you receive from The Grocery Delivery Co will come from an email address ending in The Grocery Delivery So, if you receive any emails claiming to be from The Grocery Delivery Co which do not end in The Grocery Delivery or The Grocery Delivery, these may be fraudulent and should be forwarded to The Grocery Delivery Co at dataprotection@The Grocery Delivery

Don’t forget your rights
Remember: your data is your data. So, you have the right to request:

Access to the personal data we hold about you, free of charge in most cases
The correction of your personal data when incorrect, out of date or incomplete
That we stop using your personal data for direct marketing
That we stop any consent-based processing of your personal data if you withdraw that consent
That we delete your data, or stop processing it or collecting it, in some circumstances
That we transfer or port elements of your data either to you or another service provider
You can contact us to request to exercise these rights at any time as follows:

To ask for your information to be updated, please use your online The Grocery Delivery Co account, or contact our customer services team.

For any of the others, please contact our Data Protection Officer, Legal Department, The Grocery Delivery Co Foods Ltd, Second Avenue, Deeside Industrial Park, Deeside, Flintshire, CH5 2NW, or email dataprotection@The Grocery Delivery

We want to provide the best service to you, so we’ll act on your requests where we can. But, sometimes, we may not be able to or may not be required to. If we choose not to action your request, we’ll explain the reasons for our refusal.

Your right to withdraw consent
Whenever you give us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent. The easiest way to withdraw is to contact our helpful customer services team. Lots of the uses of your information set out in the table above are not based on your consent and therefore, we may continue to use your data, where we are legally allowed to.

Where we rely on our legitimate interest

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation.

We must then do so, unless we believe we have a legitimate overriding reason to continue processing your personal data. If we choose not to action your request, we’ll explain the reasons for our refusal.

Checking your identity
To protect the confidentiality of your information, we will ask you to verify your identity before proceeding with any request you make under this Privacy Notice.

If you have authorised a third party to submit a request on your behalf, that’s fine too. We will just ask them to prove they have your permission to act.

Filing a complaint
We’re always happy to help you with any issues you may have. However, if you’d like to make a complaint with the Information Commissioner’s Office, please visit

Stay safe and secure
We work hard to make our websites as safe as possible. Which is why, if you register to use secured parts of the website, you may be asked to create a password.

Like with any password, you must keep this password confidential, must not disclose it or share it with anyone and will be responsible for all activities that occur under your password. If you know or suspect that someone else knows your password, you should notify us immediately (please see the ‘Contact us’ section)

If we think there has been or is likely to be a breach of security or misuse of the website, you’ll be the first to know. We may ask you to change your password or suspend your account until we’ve verified your identity and/or until your account has been secured.

Cookies (we’re talking data, not dough)
We want to give each of our customers a personalised experience on our website. And cookies help us do just that. Cookies help us tell you apart from other users of our website, creating a more seamless experience – made just for you.

What are cookies and how are they used?
A cookie is a small, harmless text file placed on your computer, tablet or mobile phone by lots of the websites that you visit. You can set your browser to reject cookies, but this will affect your ability to use certain features and shop online.

What types of cookies are there?
There are four main types of cookies – here’s how and why we use them:

Essential cookies
Essential cookies are – well – essential to use our website. They let you move around the site and use all its fantastic features, such as accessing secure areas. Without these cookies, the services that make your life easier, like shopping baskets or shopping lists, wouldn’t be a thing. See, essential!

Performance cookies
These cookies collect information about how visitors use our website – like which pages you go to most often, or if you get error messages from web pages. These cookies don’t collect information that could identify you. In fact, all information is aggregated and anonymous. It’s only used to improve how our website performs.

Functionality cookies
You know when a website remembers your past purchases, or details like your username to help you sign in faster? That’s a functional cookie. They provide more personal features to enhance your experience. Again, the information these cookies collect may be anonymised, and they cannot track your browsing activity on other websites.

Targeted advertising cookies
We know, we know. No one wants to see adverts. But at least with cookies, you’ll see adverts that are more relevant to you. In fact, these cookies limit the number of times you see an advert, and measure the effectiveness of an advertising campaign.

They are usually placed by advertising networks, but only with our permission. These cookies remember that you have visited a website, and share this information with other organisations such as advertisers. So, like our profiling system, every time you interact with The Grocery Delivery Co online, we’re refining an experience to suit you.

Your choice of cookies
By using our site, you agree to us placing these cookies on your device and accessing them when you visit the site in the future. If you want to delete any cookies that are already on your computer, the ‘help’ section in your browser should provide instructions on how to locate the file or directory that stores cookies.

More information about cookies can be found at Please note that by deleting or disabling future cookies, your user experience may be affected, and you might not be able to take advantage of certain functions of our site. (hey, that’s just how the cookie crumbles!)

Changes to our privacy policy
We’ll never leave our customers in the dark. Any changes we may make to our Privacy Policy in the future will be posted on this page and, where appropriate, notified to you by e-mail and in store.